TEN PRINCIPLES FOR WRITING CLEARLY 1. Distinguish real grammatical rules from folklore (pp.11-15). 2. Use subjects to name the characters in your story (pp. 46-52). 3. Use verbs to name their important actions (pp.32-37). 4. Open your sentences with familiar units of information (pp.68-70). 5. Get to the main verb quickly: Avoid long introductory phrases and clauses (p. 121). Avoid long abstract subjects (pp. 121-122). Avoid interrupting the subject-verb connection (p. 123). 6. Push new, complex units of information to the end of the sentence (pp. 83-85). 7. Begin sentences that form a unit with consistent topic/subjects (pp. 72-75) 8. Be concise: Cut meaningless and repeated words and obvious implications (pp. 101-103). Put the meaning of phrases into one or two words (pp. 103-104). Prefer affirmative sentences to negative ones (pp. 104-105). 9. Control sprawl: Don’t tack more than one subordinate clause onto another (pp. 125-127). Extend a sentence with resumptive, summative, and free modifiers (pp. 127-129). Extend a sentence with coordinate structures after verbs (pp. 129-131). 10. Above all, write to others as you would have others write to you (pp. 193-194).
TEN PRINCIPLES FOR WRITING COHERENTLY 1. In your introduction, motivate readers to read carefully by stating a problem they should care about (pp. 165-174). 2. State your point, the solution to the problem, art or near the end of that introduction (pp. 179-182) 3. In that point, introduce the important concepts that you will develop in what follows (pp. 179-182). 4. Make everything that follows relevant to your point (pp. 182-183). 5. Make it clear where each part/section begins and ends (p. 179). 6. Order parts in a way that makes clear and visible sense to your readers (pp. 182-183). 7. Open each part/section with its own short introductory segment (pp. 179-182). 8. Put the point of each part/section at the end of that opening segment (pp. 179-182). 9. Begin sentences that form a unit with consistent topics/subjects (pp.71-74). 10. Create cohesive old-new ties between sentences (pp. 68-71).
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