博客來This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.
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The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook的圖書 |
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The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook 作者：Gray,John 出版社：Palgrave Macmillan 出版日期：2010-09-29 語言：英文 規格：精裝 / 218頁 / 1.9*14.6*21.6 cm / 普級 / 單色印刷 |
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圖書名稱：The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook
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