The Gaze of the West and Framings of the East

This volume explores Western attitudes towards the phenomenon of Easternization, drawing upon Eastern perspectives and examining the impact upon contemporary culture to argue that Easternization is another type of globalization.

FRANCESCA BARGIELA-CHIAPPINI University of Nottingham Trent, UK LIM KIM HUI Research Fellow at the Institute of Occidental Studies in Universiti Kebangsaan Malaysia, Malaysia ONG PUAY LIU Deputy Director of the Institute of Ethnic Studies (KITA), Universiti Kebangsaan Malaysia, Malaysia AHMAD MURAD MERICAN Professor of Humanities at the Department of Management and Humanities, Ahmad Murad Merican is a professor of Humanities at the Department of Management and Humanities, Universiti Teknologi Petronas, Malaysia SUZANNE NEWCOMBE, Research Officer at Inform, UK SHAMALA PARAMASIVAM Senior Lecturer at the University Putra Malaysia, Malaysia BROMELEY PHILIP Senior Lecturer at the Academy of Language Studies, MARA University of Technology, Malaysia JEAN-PIERRE POULAIN is Senior Research Fellow at Toulouse University, France MOHAMMAD TAJUDDIN BIN HAJI MOHAMAD RASDI Professor at the Universiti Teknologi Malaysia, Malaysia A.B. SHAMSUL Professor of Social Anthropology, Universiti Kebangsaan Malaysia, Malaysia HIROMASA TANAKA Professor at Meisei University, Japan.