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Shapeholders: Business Success in the Age of Activism

的圖書
Shapeholders: Business Success in the Age of Activism Shapeholders: Business Success in the Age of Activism

作者:Kennedy,Mark R. 
出版社:Columbia Univ Pr
出版日期:2017-05-09
語言:英文   規格:精裝 / 15.2 x 23.5 x 2.5 cm / 普通級
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圖書名稱:Shapeholders: Business Success in the Age of Activism

內容簡介

Today, all it takes is one organizational misstep to sink a company’s reputation. Social media can be a strict ethical enforcer, with the power to convince thousands to boycott products and services. While executives are stuck on appeasing stakeholders—stockholders, employees, and consumers—shapeholders, with no stake in a company—regulators, the media, and social and political activists—are working hard to curb what they see as bad practice. Companies ignore these groups at their own peril.

In Shapeholders: Business Success in the Age of Activism, the former congressman, Fortune 500 executive, and university president Mark Kennedy argues that shapeholders, as much as stakeholders, have enormous influence on a business’s fate, with significant power to determine a company’s risks and opportunities, if not its survival. Many international, multi-billion-dollar corporations fail to anticipate activism, and they flounder on first contact. Kennedy zeroes in on the different languages that shapeholders and companies speak and on their contrasting metrics for what constitutes ethical business practice. He teaches executives to be visionary, to sidestep conflict effectively, and to find profitable—and probable—collaborations to diffuse political tensions. Kennedy’s decision matrix helps corporations align their business practices with shapeholder interests, anticipate their demands, and assess the viability of changing moral and ethical standards so that together they can plan a profitable route forward.

 

詳細資料

  • ISBN:9780231180566
  • 規格:精裝 / 15.2 x 23.5 x 2.5 cm / 普通級
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