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A Dozen Lessons for Entrepreneurs

的圖書
A Dozen Lessons for Entrepreneurs A Dozen Lessons for Entrepreneurs

作者:Tren Griffin 
出版社:Columbia University Press
出版日期:2017-11-21
語言:英文   
圖書選購
型式價格供應商所屬目錄
電子書
$ 520
樂天KOBO 樂天KOBO
企業家精神與小型企業
圖書介紹 - 資料來源:樂天KOBO   評分:
圖書名稱:A Dozen Lessons for Entrepreneurs

A Dozen Lessons for Entrepreneurs shows how the insights of leading venture capitalists can teach readers to create a unique approach to building a successful business. Through profiles and interviews of figures such as Bill Gurley of Benchmark Capital, Marc Andreesen and Ben Horowitz of Andreesen Horowitz, and Jenny Lee of GGV Capital, Tren Griffin draws out the fundamental lessons from their ideas and experiences. Entrepreneurs should learn from past successes but also be prepared to break new ground. While there are best practices, there is no single recipe they should follow. By better understanding the views and experiences of a wide range of successful venture capitalists and entrepreneurs, readers can discern which of many possible paths will lead to success.

With insight and verve, Griffin argues that innovation and best practices are discovered by the experimentation of entrepreneurs as they establish the evolutionary fitness of their business. The products and services created through this experimentation that have greater fitness survive, and less-fit products and services die. Entrepreneurs have always experimented when creating or altering a business. What is different today is the existence of modern tools and systems that allow experiments to be conducted more cheaply and rapidly than ever before. Griffin shows that listening to what the best venture capitalists have to say is invaluable for entrepreneurs. Their experiences, if studied carefully, teach bedrock methods and guiding principles for approaching business.

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