Ireland welcomed 8.8 million tourists in 2016 which is a 10% increase from 2015 (Source: Rte.ie),A total of 3.4 million British nationals visited Ireland in 2016, up by 9% (Source: Tourismireland.com),Includes two dedicated itineraries for the Wild Atlantic way, West Ireland’s incredibly popular driving routes and also featuring ’Star Wars’ and ’Game of Thrones’ locations, plus 2 special chapters on the Midlands and Derry and Antrim,Rough Guides is the No. 3 travel guide publisher in 2017, worth £2.2 million (up to 7th September 2017, Nielsen Bookscan)