博客來The industry bible for graphic arts professionals, with pricing guidelines and information on business, ethical, and legal issues--in a new, updated edition with essential information on AI, NFTs, social media, and more.
For over 50 years, the Graphic Artists Guild Handbook has been an indispensable resource for graphic arts, communication design, and illustration professionals. As the graphic art marketplace continues to evolve with the changing digital and print media landscape, the need for up-to-date information on business, ethical, technical, and legal issues is greater than ever. The content of the 17th Edition has been updated and expanded to create a resource that is relevant to how graphic artists work today:- New content addressing generative AI and ways to protect your work.
- How to develop a business plan.
- A new section on non-fungible tokens (NFTs) and how artists are using them to maximize their income.
- The addition of the following sub-disciplines: public art, mural art, and social media design & marketing.
- Realistic pricing guidelines to help the self-employed create a sustainable livelihood and plan for times of economic uncertainty.
- Current U.S. salary information and freelance rates by discipline.
- Up-to-date copyright registration information, including an explanation of the Copyright Claims Board and how to use it.
- Model contracts and forms to adapt to your specific needs.
- Eight new interviews with diverse and self-employed graphic artists.
- A QR code to access future updates that will be available on the Graphic Artists Guild website.
This new robust edition also includes a dedication to industry legend Cheryl D. Miller and a foreword by industry luminary Debbie Millman, best known as the host of the podcast Design Matters, along with a wealth of contributing writers who offer tips on and insight into today’s most pressing topics.
