Electronic Commerce 2012 7/e

　　1.NEW! Focus on what's important: Streamlined Content. EC moves at the speed of technology, and to keep pace with this ever-changing information, this edition has been streamlined from 18 chapters to 15.

　　2.NEW! Go social: New Chapter on Social Commerce. Social commerce is becoming a major element of EC, which is why this text includes a new chapter–Chapter 7: Social Commerce–that describes this exciting topic to students.

　　3.NEW! Offer the latest information: Cutting-Edge Topics. This book presents the most current topics relating to EC, as evidenced by the many 2009-2011 citations. Overall, this text covers today's hottest topics such as:
　　-Social networking
　　-e-learning
　　-e-government
　　-e-strategy
　　-Web-based supply chain systems
　　-Collaborative commerce
　　-Mobile commerce
　　-Cloud computing
　　-Crowdsourcing
　　-RFID
　　-f-commerce

作者簡介

Efraim Turban
　　現職：University of Hawaii

David King
　　現職：JDA Software Group, Inc.

Jae Lee
　　現職：Korea Advanced Institute of Science and Technology

Ting-Peng Liang(梁定澎)
　　現職：中山大學教育部國家講座教授

Deborrah C. Turban
　　現職：Turban Company Inc.

Ch 1 Overview of Electronic Commerce
Ch 2 E-Commerce: Mechanisms, Infrastructure, and Tools
Ch 3 Retailing in Electronic Commerce: Products and Services
Ch 4 B2B E-Commerce
Ch 5 Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce
Ch 6 Mobile Commerce and Ubiquitous Computing
Ch 7 Social Commerce
Ch 8 Marketing and Advertising in E-Commerce
Ch 9 E-Commerce Security and Fraud Protection
Ch10 Electronic Commerce Payment Systems
Ch11 Order Fulfillment along the Supply Chain and Other EC Support Services
Ch12 EC Strategy, Globalization, and SMEs
Ch13 Implementing EC Systems: From Justification to Successful Performance
Ch14 E-commerce: Regulatory, Ethical, and Social Environments
Ch15 Launching a Successful Online Business and EC Projects(online)