Part 1 Introduction
Ch1: Introduction to digital business and e-commerce
Ch2: Marketplace analysis for e-commerce
Ch3: Digital business infrastructure
Ch4: E-environment
Part 2 Strategy and applications
Ch5: Digital business strategy
Ch6: Supply chain management
Ch7: E-procurement
Ch8: E-marketing
Ch9: Customer relationship management
Part 3 Implementation
Ch10: Change management
Ch11: Analysis and design
Ch12: Digital business service implementation and optimization
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Digital Business and E-Commerce Management 6/e 作者：CHAFFEY 出版社：全華圖書 出版日期：2014-01-01 語言：英文 規格：平裝 / 712頁 / 普通級/ 單色印刷 / 6版 |
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圖書名稱：DIGITAL BUSINESS AND E-COMMERCE MANAGEMENT 6/E
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.
Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.
Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
目錄
Part 1 Introduction
Ch1: Introduction to digital business and e-commerce
Ch2: Marketplace analysis for e-commerce
Ch3: Digital business infrastructure
Ch4: E-environment
Part 2 Strategy and applications
Ch5: Digital business strategy
Ch6: Supply chain management
Ch7: E-procurement
Ch8: E-marketing
Ch9: Customer relationship management
Part 3 Implementation
Ch10: Change management
Ch11: Analysis and design
Ch12: Digital business service implementation and optimization
Ch1: Introduction to digital business and e-commerce
Ch2: Marketplace analysis for e-commerce
Ch3: Digital business infrastructure
Ch4: E-environment
Part 2 Strategy and applications
Ch5: Digital business strategy
Ch6: Supply chain management
Ch7: E-procurement
Ch8: E-marketing
Ch9: Customer relationship management
Part 3 Implementation
Ch10: Change management
Ch11: Analysis and design
Ch12: Digital business service implementation and optimization
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商品資料
- 作者： CHAFFEY
- 出版社： 全華圖書股份有限公司 出版日期：2014-01-01 ISBN/ISSN：9780273786542
- 語言：繁體中文 裝訂方式：平裝 頁數：712頁
- 類別： 中文書> 教育> 高等教育
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