iRead灰熊愛讀書The Third Edition has been completely revised and continues to reflect the new realities of today’s international business environment for tomorrow’s managers.
1.Practical treatment of managerial issues. The class-tested third edition bridges the gap between scholarly knowledge and real-world practice. This text's applied, managerial approach is supported by theory and fundamentals from international business, economics, and related fields.
2.Accessible style and visual appeal. Lucid writing and explanations facilitate learning and teaching. The text's many exhibits and tables illustrate difficult or complex topics. Vignettes and cases appeal to students, featuring firms and subjects like Apple, Diesel, Disney, Harley-Davidson, H&M, and the global movie industry.
3.All chapters have been thoroughly updated to reflect the latest trends and facts impacting the world economy and global business, such as the worldwide recession, government intervention, and more.
4.Greater attention to sustainability and corporate social responsibility, as well as the role of corporate governance, to reflect companies, non-profit organizations, and governments increasing focus on sustainability.
5.More emphasis on Africa and other developing regions, as well as key emerging markets to improve your understanding of the changing landscape of international business. Among the emerging markets, particular focus is given to BRICS and the next tier of growth markets, given their huge role in global trade, investment, and politics.
6.More detailed explanations of key concepts based in micro- and macro-economic theory and numerous new exhibits to provide you with a critical foundation for describing nations, organizations, and economic phenomena.
7.Each chapter opens with an organizing framework that systematically explains the major topics and how they relate to each other, enriching readability and flow.
8.More than 180 new and updated exhibits throughout this edition illustrate complex or interesting material more effectively.
9.Each chapter features a new vignette, Ethical Connections, which illustrates dilemmas that managers encounter at the boundary of ethical norms and business practice.
10.Each chapter includes a new feature, Country Realities, which relates the chapter material to a factual description of a given country, or set of countries.
11.Eight new Opening Stories and Global Trends vignettes, reflect contemporary trends such as The Globalization of Facebook, Google in China, Corporate Social Responsibility at Coca-Cola, Apple’s Advantages, and Huawei’s Investments in Africa.
作者簡介
S. Tamer Cavusgil
現職：Georgia State University
Gary Knight
現職：Willamette University
John R. Riesenberger
現職：Thunderbird School of Global Management
