Communicating for Survival: Coping with Diminishing Human Resources

Communicating for Survival is a complete sourcebook to managing the necessary organizational changes in order to adapt to the new demographics and resulting labor crisis of the next decade. Designed for both practitioners and students, this practical text offers in-depth analyses of such problems as attracting and retaining employees, achieving employee trust and confidence, revising intrinsic and extrinsic reward mechanisms, and improving human resource management and communications systems.

E. W. BRODY teaches public relations in the Department of Journalism at Memphis State University in Tennessee and maintains a public relations counseling practice in Memphis.