WALTER F. SCANLON is a management consultant with fifteen years experience in the fields of chemical dependency treatment, employee assistance programming, and marketing. He is published widely in the areas of marketing health care services, employee assistance programming, public relations, chemical dependency treatment, and wrote the first edition of this book. Mr. Scanlon holds a Master of Business Administration (MBA), is a Certified Employee Assistance Professional (CEAP) and a Credentialed Addiction Counselor (CAC).