WILLIAM F. ROTH, JR. is a management consultant specializing in quality improvement. He has written extensively on the topic in national and international journals, and has advised the U.S. Congressional Task Force on High Technology and Competitiveness toward the development of a nationwide quality improvement education effort. He is the author of two previous and related books, Problem Solving for Managers (Praeger, 1985), and Work and Rewards (Praeger, 1989).