The Clinton Presidency: Images, Issues, and Communication Strategies

This important text is the first to examine the Clinton presidency from a communication perspective. Experts in communication and presidential studies analyze the rhetoric, images, issues, and communication strategies employed by the President, the First Lady, and the administration. From the feel-good town meetings of the campaign to the exuberant days of the inauguration, from the health care crisis to the Whitewater scandal and the Republican congressional landslide, this volume attempts to separate image from reality and spin from actuality in the media presidency of William Jefferson Clinton.

ROBERT E. DENTON, JR., is Professor and Head of the Department of Communication Studies at Virginia Polytechnic Institute and State University. He is the author and editor of several books, including The 1992 Presidential Campaign: A Communication Perspective (Praeger, 1994), Political Communication in America, 2d ed., with Gary Woodward (Praeger, 1990), and The Primetime Presidency of Ronald Reagan (Praeger, 1988).

RACHEL L. HOLLOWAY is an Associate Professor of Communication Studies at Virginia Polytechnic Institute and State University and is the author of In the Matter of J. Robert Oppenheimer: Politics, Rhetoric, and Self-Defense (Praeger, 1993).