購物比價找書網找車網
FindBook  
 有 1 項符合

Competitive Intelligence And Global Business

的圖書
Competitive Intelligence And Global Business Competitive Intelligence And Global Business

作者:Blenkhorn 
出版社:Praeger Publishers
出版日期:2005-01-30
語言:英文   規格:精裝 / 292頁 / 23.9 x 17.3 x 2.8 cm / 普通級
圖書選購
型式價格供應商所屬目錄
 
$ 4500
博客來 博客來
企業管理理論與實務
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Competitive Intelligence And Global Business

內容簡介

Competitive intelligence (CI) is the practice of gathering and analyzing information about competitors in order to gain an edge in the marketplace or by shoring up one’s own company’s defenses prior to an anticipated assault. The stakes are even higher in a global environment, where the potential risks and rewards are amplified. This volume explores emerging trends that affect and influence CI today, such as the impact of digital commerce, the effects of interest groups, and new laws governing the practice of CI across borders. This book illustrates how CI is conducted around the world and highlights the ways in which practicing CI globally is fundamentally different from doing so in a static, one-country context. The authors offer fresh insights and recommendations for CI specialists, strategic planners and executives, marketers and product developers, and anyone studying competition and strategy.

Competitive intelligence (CI) is the practice of gathering and analyzing information about competitors in order to gain an edge in the marketplace (for example, by anticipating their next moves and beating them to the punch) or by shoring up one’s own company’s defenses prior to an anticipated assault. The stakes are even higher in a global environment, where the potential risks and rewards are amplified. This volume explores emerging trends that affect and influence CI today, such as the impact of digital commerce (which enhances the speed with which products and services can be delivered around the world, as well as the speed with which competitors can surprise you), the effects of interest groups (such as those advocating environmental protections, which can tilt the playing fields), and new laws governing the practice of CI across borders.

In this book, contributions from researchers, scholars, and practitioners specializing in competitive intelligence reveal the most current practices in the field. In-depth analysis of emerging approaches to CI in North America, South America, Europe, and Asia, and in industries across the spectrum from pharmaceuticals to automotive supply chains, highlight the ways in which practicing CI globally is fundamentally different from doing so in a static, one-country context. The authors offer fresh insights and recommendations for CI specialists, strategic planners and executives, marketers and product developers, and anyone studying competition and strategy.

 

作者簡介

DAVID L. BLENKHORN is Professor of Marketing at the School of Business and Economics, Wilfrid Laurier University. There he teaches, researches, and consults in the areas of competitive intelligence, business-to-business marketing, customer relationship management, and supply chain management. With Craig S. Fleisher, he is co-editor of Controversies in Competitive Intelligence and Managing Frontiers in Competitive Intelligence.

CRAIG S. FLEISHER is the Odette Research Chair and Professor of Business (Strategy and Entrepreneurship) at Odette School of Business, University of Windsor. Elected as Canada’s first Fellow of the Society of Competitive Intelligence Professionals, he serves as Executive Co-Editor of the Journal of Competitive Intelligence and Management. With David L. Blenkorn, he is co-editor of Controversies in Competitive Intelligence and Managing Frontiers in Competitive Intelligence.

 

詳細資料

  • ISBN:9780275981402
  • 規格:精裝 / 292頁 / 23.9 x 17.3 x 2.8 cm / 普通級
  • 出版地:美國
贊助商廣告
 
金石堂 - 今日66折
聰明做自己:由憤青、國際說客到至聖先師,孔仲尼的逆風人生旅程。
作者:陳舞雩
出版社:財經傳訊
出版日期:2022-03-17
66折: $ 211 
金石堂 - 今日66折
薪水奴財務自由之路:35歲躺平樂活並不難,尋常上班族也可以辦到!
作者:股素人(何宗岳)、卡小孜
出版社:財經傳訊
出版日期:2022-12-01
66折: $ 329 
金石堂 - 今日66折
孽子舞台劇二○二○全紀錄
66折: $ 1980 
金石堂 - 今日66折
京大益智遊戲博士專為兒童設計的動腦解謎:5歲開始,天天挑戰,培育擅長邏輯思考的大腦!(全套4冊)
作者:東田大志
出版社:小熊出版社
出版日期:2023-04-12
66折: $ 766 
 
Taaze 讀冊生活 - 暢銷排行榜
miffy潔膚柔濕巾-10抽(綠)
作者:新台
出版社:新台圖書
出版日期:2023-08-30
$ 15 
Taaze 讀冊生活 - 暢銷排行榜
寫後銷毀(原創版):沒有其他人的時候,你可以對自己多誠實?
作者:雪倫.瓊斯
出版社:遠流出版事業股份有限公司
出版日期:2023-03-29
$ 197 
Taaze 讀冊生活 - 暢銷排行榜
你的人生,他們六個說了算!:決定你一生的六種物質
作者:大衛.JP.菲利浦斯
出版社:平安文化有限公司
出版日期:2024-12-30
$ 284 
金石堂 - 暢銷排行榜
她的沈清1(首刷限定版)
作者:seri(編劇)
出版社:墨扉
出版日期:2025-04-01
$ 383 
 
Taaze 讀冊生活 - 新書排行榜
「中出美少女」Sarina Katsuyama 1st AV全收錄寫真
作者:Sarina Katsuyama
出版社:暮想出版股份有限公司
出版日期:2025-03-27
$ 249 
Taaze 讀冊生活 - 新書排行榜
【埃及與尼羅河五千年套書】(二冊):《埃及五千年》、《尼羅河》
作者:喬安.佛列契、塔利耶.泰維德
出版社:日出出版
出版日期:2025-03-19
$ 1225 
博客來 - 新書排行榜
彈珠女孩 4
出版日期:2025-03-26
$ 110 
博客來 - 新書排行榜
神隱的樂園 (1)
出版日期:2025-03-27
$ 110 
 

©2025 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策