Never Ask for the Sale: Supercharge Your Business with the Power of Passionate Ambivalence

A tech leader and executive coach’s actionable guide for anyone looking to supercharge their selling prowess and close the deal with authenticity and integrity.

Sue Heilbronner launched an executive coaching, facilitation, and speaking solo entrepreneurial venture which grew from zero to ＄1 million in annual revenue in six years. Now, she offers her insight into salespersonship in an irreverent, direct, and actionable guide to success in sales.

Never Ask For The Sale goes beyond simple tips, and influences the reader’s overall understanding of selling. Sue Heilbronner shares decades of experience, stories, tools, and exercises to coach people to be more successful at achieving their goals by aligning their work with their greatest strengths, and marketing that cohesive story with a winning sales strategy: passionate ambivalence. Heilbronner introduces this concept as the strategic yet honest practice of presenting oneself as selective in the work they take on while enthusiastic about their area of expertise.

At the heart of the book is the notion that any successful seller, in any context, is fantastic at selling themself--whether that is within services in a solopreneur business, an early-stage startup, a college application, or a nonprofit mission. Never Ask For The Sale prompts deep self-awareness admixed with highly pragmatic calls to action at the intersection of coaching, personal growth, conscious leadership, and sales.

Sue Heilbronner is a sought-after speaker, startup CEO, mentor, adjunct professor of entrepreneurship, facilitator, strategic advisor, Conscious Leadership coach, co-founder of the MergeLane investment fund, creator of the Leadership Camp training program for high-potential leaders, former federal prosecutor, and a direct and fearless catalyst for change. She has been a CEO and CRO for digital marketing, technology, and e-commerce companies since the earliest days of the Internet. She began her career as an attorney--last as a federal prosecutor with the US Department of Justice Civil Rights Division. She transitioned to business and went on to lead companies in the interactive travel, digital publishing, e-commerce, home maintenance, and online education sectors. Sue serves as a mentor with Techstars and an adjunct professor of law and entrepreneurship at the University of Colorado Law School. She earned a BA from Oberlin College and a JD and Master of Public Policy from Duke University. She lives in Boulder and Chicago.