Data Baby: My Life in a Psychological Experiment

Lab Girl meets Brain on Fire in this provocative and poignant memoir delving into a woman’s formative experiences as a veritable ＂lab rat＂ in a lifelong psychological study, and her pursuit to reclaim autonomy and her identity as a adult.

What if your parents turn you into a human lab rat when you’re a child? Will that change the story of your life? Will that change who you are?

When Susannah Breslin is a toddler, her parents enroll her in an exclusive laboratory preschool at the University of California, Berkeley, where she becomes one of over a hundred children who are research subjects in an unprecedented thirty-year study of personality development that predicts who she and her cohort will grow up to be. Decades later, trapped in what she feels is an abusive marriage and battling breast cancer, she starts to wonder how growing up under a microscope shaped her identity and life choices. Already a successful journalist, she makes her own curious history the subject of her next investigation. From experiment rooms with one-way mirrors, to children’s puzzles with no solutions, to condemned basement laboratories, her life-changing journey uncovers the long-buried secrets hidden behind the renowned study. The question at the gnarled heart of her quest: Did the study know her better than she knew herself?

At once bravely honest and sharply witty, Data Baby is a compelling and provocative account of a woman’s quest to find her true self, and an unblinking exploration of why we turn out as we do. Few people in all of history have been studied from such a young age and for as long as this author, but the message of her book is universal. In an era when so many of us are looking to technology to tell us who to be, it’s up to us to discover who we actually are.

Susannah Breslin is an investigative journalist and a Forbes senior contributor. Prior to joining Forbes, she was the 2018-2019 Lawrence Grauman Jr. Post-graduate Fellow at U.C. Berkeley’s Investigative Reporting Program. Her work has appeared in The Atlantic, The Daily Beast, Slate, Salon, Harper’s Bazaar, Marie Claire, The Guardian, The New York Post, Variety, and others. Breslin holds a B.A. in English from U.C. Berkeley and an M.A. from the Program for Writers at the University of Illinois at Chicago. She lives in Los Angeles.