博客來 共享辦公室神話WeWork，何以在極短時間內攀上高峰並快速隕落？
解析WeWork與創辦人諾伊曼史詩級的崛起與衰落，為全球創投行業敲響一記警鐘──
以「創造出很酷的辦公空間」的構想為起點，一位以色列裔美國人創立了共享辦公室WeWork，他就是亞當．諾伊曼(Adam Neumann)。
諾伊曼先承租了一間紐約市的辦公室，再轉租給需要辦公空間的自由工作業者，開啟了WeWork神話，主打高級、有科技感的共享辦公空間，為新創公司提供空間服務。在這十年間，世界各地投資客紛紛看好WeWork，讓其順利募集高達幾十億美元的資金。然而在這個空前的成功之下，種種問題正潛伏在暗處。
作者進行超過兩百多場訪談，深入WeWork公司內幕，一步步告訴我們諾伊曼如何以令人咋舌的速度，一手建立起WeWork王國，如何與世界重量級投資客、軟銀集團創辦人孫正義搭上線，最後又是如何邁向跌宕的上市之路，發生被譏為2019年最離譜的IPO案，以及諾伊曼戲劇性的離去。作者以淺顯易懂、引人入勝的文字，解析這場複雜的美國商界大戲，帶領讀者跟隨諾伊曼，經歷每一個驚心動魄的轉折，高速朝面目模糊的目標奔去，直至失控。(文/博客來編譯)
“Vivid, carefully reported drama that readers will gulp down as if it were a fast-paced novel” (Ken Auletta) ꟷ the inside story of WeWork and its CEO, Adam Neumann, which tells the remarkable saga of one of the most audacious, and improbable, rises and falls in American business history
In its earliest days, WeWork promised the impossible: to make the American work place cool. Adam Neumann, an immigrant determined to make his fortune in the United States, landed on the idea of repurposing surplus New York office space for the burgeoning freelance class. Over the course of ten years, WeWork attracted billions of dollars from some of the most sought-after investors in the world, while spending it to build a global real estate empire that he insisted was much more than that: an organization that aspired to nothing less than "elevating the world's consciousness."
Moving between New York real estate, Silicon Valley venture capital, and the very specific force field of spirituality and ambition erected by Adam Neumann himself, Billion Dollar Loser lays bare the internal drama inside WeWork. Based on more than two hundred interviews, this book chronicles the breakneck speed at which WeWork’s CEO built and grew his company along with Neumann’s relationship to a world of investors, including Masayoshi Son of Softbank, who fueled its chaotic expansion into everything from apartment buildings to elementary schools.
Culminating in a day-by-day account of the five weeks leading up to WeWork’s botched IPO and Neumann’s dramatic ouster, Wiedeman exposes the story of the company’s desperate attempt to secure the funding it needed in the final moments of a decade defined by excess. Billion Dollar Loser is the first book to indelibly capture the highly leveraged, all-blue-sky world of American business in President Trump’s first term, and also offers a sober reckoning with its fallout as a new era begins.
