Microeconomics (PIE) (include myeconlab)

This book integrates real-world "widget-free" examples throughout and uses extended applications to show students that economic theory has practical, problem-solving uses, and that it is not just an empty academic exercise. Students using Perloff are exposed to modern theories-such as industrial organization theories, game theory, transaction cost theory, information theory and contract theory-and benefit from the author's step-by-step approach to problem solving that demonstrates how microeconomic theory is used to solve economic problems and analyze policy issues.

1. Introduction.
I. SUPPLY AND DEMAND.
 2. Supply and Demand.
 3. Applying the Supply-and-Demand Model.
II. CONSUMER THEORY.
 4. Consumer Choice.
 5. Applying Consumer Theory.
III. THEORY OF THE FIRM.
 6. Firms and Production.
 7. Costs.
IV. PERFECT COMPETITION.
 8. Competitive Firms and Markets.
 9. Applying the Competitive Model.
10. General Equilibrium and Economic Welfare.
V. MARKET POWER AND MARKET STRUCTURE.
11. Monopoly.
12. Pricing.
13. Oligopoly and Monopolistic Competition.
14. Strategy.
VI. FACTOR MARKETS.
15. Factor Markets and Vertical Integration.
16. Interest Rates, Investments, and Capital Markets.
VII. UNCERTAINTY, MISSING MARKETS, AND LIMITED INFORMATION.
17. Uncertainty.
18. Externalities, Commons, and Public Goods.
19. Asymmetric Information.
20. Contracts and Moral Hazards.