圖書簡介●Descripition
This edition focuses on the transactional aspects of international business as well as on the legal, cultural, political and economic environment affecting managerial decision making on a global scale.
●New to this Edition
1.Intellectual Property —Global Coverage: Expanded coverage of IP issues explore e-commerce regulation/taxation, patents/trademarks/copyrights, TRIPS, WIPO exposing students to this important global issue.
2.Security: New material on the effects of 9/11 center on trade, terrorism and security.
3.World Trade developments: Coverage of the UN, WTO, and the EU has been increased.
4.Comparative Law: Expanded chapter coverage includes discussion of comparative issues.
5.Exports: Chapter 5 covers governmental efforts to expand export trade capacity.
6.US Foreign Policy: Expanded coverage of US policy with Cuba and China is explored.
7.Export Subsidies: Chapter 9 discussion includes US export subsidies and battles about steel and genetically-engineered foods.
8.Antitrust: With increased sensitivity for expanding markets, chapter 14 includes expanded coverage of antitrust issues.