Strategy in Crisis: Why Business Urgently Needs a Completely New Approach

MICHAEL DE KARE-SILVER is Head of e-Business, PA Consulting. He has worked with a number of major European and US multinationals over the past 15 years. He is a senior partner with the Kalchas Consultancy Group and author of several papers. He was previously a consultant with McKinsey and worked for four years as a Marketing Manager with Proctor and Gamble.