Author Connell Fanning: Professor Connell Fanning is Director of The Keynes Centre, a business research facility which focuses on facilitating personal professional transformation and organisational development through Transformative Thinking. He joined University College Cork in 1978 and became the Professor of Economics in 1990 in which position he served until 2015. He holds primary and masters degrees from the National University of Ireland, University College, Cork and a PhD from Cornell University, New York. He is interested in the research and application of economic ideas and methods for strategic thinking in business and also in the macroeconomic theory of the business economy. He is particularly interested in using the ideas of John Maynard Keynes about how we think and especially about the role and use of theories in the way we make sense of our world. See: http: //www.connellfanning.com and http: //keynes.ucc.