Using Communication Technology: Creating Knowledge Organizations

BETTINA BÜCHEL is Professor of Strategy and Organization at IMD, and was previously a faculty member at the Asian Institute of Technology, where she was founding director of the Asian Case Clearing House. Her research interests are e-business strategy, communication technology employment, organizational learning and strategic alliances.

She has worked as a consultant in private and public companies in Asia and Europe, including ABB, UBS, AT&T, WHO and Telephone Organization of Thailand. She has co-edited a number of books, including Organizational Learning: The Competitive Advantage of the Future ( with G. Probst).