Conducting Research: Social and Behavioral Science Methods

Conducting Research prepares students to conduct their first empirical research study, with quantitative and qualitative methods covered in detail. The emphasis is on providing practical, easy-to-follow advice on how to conduct a first research project.

This book walks students through each step of the research process, from selecting a research topic and participants to analysing data and presenting research findings. Notably, the third edition places a heightened emphasis on digital social science research methods, encompassing both quantitative and qualitative methodological approaches. The primary focus is on providing practical and easily comprehensible guidance for successfully executing an empirical project for a research methods and design course. The updated real research examples serve to exemplify the application of research principles in an empirical social science research context, further enhancing the students’ preparedness for their research project. Furthermore, the inclusion of enhanced online resources for both students and instructors renders this an ideal text for social sciences courses in multiple disciplines such as sociology, psychology, education and healthcare.

With online resources for students and instructors, this is the ideal text across the social sciences, such as sociology, psychology, healthcare and education.

New to this edition:

• A new chapter on digital social science methods incorporating both quantitative and qualitative research methodologies
• A new chapter on research ethics to support the foundations of research knowledge
• All-new support materials available online for instructors and students

Gül Seçkin is an Associate Professor of Sociology at the University of North Texas, USA. She teaches undergraduate and graduate research methods classes