The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century

Richard M. Perloff, Professor of Communication, Psychology, and Political Science at Cleveland State University, is a nationally-recognized scholar of persuasion and psychological perceptions of media. His Dynamics of Persuasion, first published in 1993, has emerged as a major scholarly textbook in the field. His articles on communication theories and psychological perceptions of news have appeared in Communication Theory, Communication Research, and Mass Communication and Society. A dedicated teacher, he has received teaching awards at Cleveland State University.