Understanding Social Entrepreneurship: The Relentless Pursuit of Mission in an Ever Changing World

Understanding Social Entrepreneurship is the leading textbook that provides students with a comprehensive overview of the field. It brings the mindset, principles, strategies, tools, and techniques of entrepreneurship into the social sector to present innovative solutions to today’s vexing social issues.

Kickul and Lyons cover all the key topics relevant to social entrepreneurship, including a detailed examination of each of the steps in the entrepreneurial process. This third edition includes several new features:

• A process-oriented format, taking students through discovery, design, development, and delivery
• Two new chapters: one on lean start-up and design thinking for social entrepreneurship, and another on unconventional approaches from developing countries
• Updated and new case studies, with improved global coverage
• ＂Voices from the Field＂ sections that explore evidence-based research from the field.

Bringing together a rigorous theoretical foundation and a strong practical focus, this is the go-to resource for students of social entrepreneurship at undergraduate and postgraduate levels.

A companion website includes an instructor’s manual, PowerPoint slides, a test bank, and other tools to provide additional support for students and instructors.

Jill Kickul is the Research Director of the Brittingham Social Enterprise Lab and Professor of Clinical Entrepreneurship in the Lloyd Greif Center for Entrepreneurial Studies in the Marshall School of Business, University of Southern California, USA. She teaches courses in entrepreneurship, social entrepreneurship, and social impact strategies. She has published more than one hundred journal articles and books on the subject of entrepreneurship.

Thomas S. Lyons is the Clarence E. Harris Chair of Excellence in Entrepreneurship in the Gary W. Rollins College of Business at the University of Tennessee at Chattanooga, USA. He has expertise in the following subjects: entrepreneurship, economic development, strategic planning, and public-private partnerships. He is co-author or editor of fourteen books and has published over sixty articles and papers in scholarly outlets on entrepreneurial and economic strategy.