Strategic Brand Management and Development: Creating and Marketing Successful Brands

Dr Sotiris T. Lalaounis is a Senior Lecturer in Marketing and Design Management in the Department of Management at the University of Exeter Business School. Following a postgraduate degree in Design and Digital Media from the University of Edinburgh, he worked in design consultancies, and earned his PhD in Design Management from the Centre for Creative Industries at Glasgow Caledonian University. His thesis explored business development issues in the creative industries, and his current research interests include organisational paradoxes, ambidexterity, and creative firms. He is the author of Design Management: Organisation and Marketing Perspectives (published by Routledge in 2017 and translated in Japanese in 2020).