Essential Knowledge for the Aspiring Media Professional

Essential Knowledge for the Aspiring Media Professional provides readers with the skillset needed to produce professional, high-quality video content in today's competitive media landscape.

The author draws on over two decades of industry experience to offer strategies for how to develop a sense of design, adopt a holistic approach to the media production process, and craft a distinct idea for a project's intent and form. In five in-depth chapters, the book delves into topics ranging from pre-production and planning processes to technical considerations and post-production methods. It concludes with an overview of career opportunities for aspiring media-makers.　

This book is an invaluable resource for students and professionals alike looking to hone creative production techniques within a broad range of formats and environments, particularly those requiring effective marketing and advertising-oriented content.

JS Zaffuto has worked in the motion media creation industry for over 25 years. In that time he has served in may roles, including broadcast production manager, chief editor and post-production supervisor. He currently both an instructor and television facility operations manager at Southeastern Louisiana University. He is also the recipient of three Suncoast Emmy awards as well as numerous other regional and national awards and recognitions.