Mountain Resort Marketing and Management

Armelle Solelhac, is founder of SWITCH, a prospective, marketing strategy and digital communication agency specialized in tourism and outdoor sports, located in Annecy (France) and Los Angeles (USA). She has a Master’s degree in Business Law from Université Grenoble Alpes and a Specialized Master’s degree in Marketing & Communication from the ESCP Business School Paris. She has visited and studied 280 ski areas in 27 countries and across 5 continents, and 100 seaside destinations in 14 countries across 4 continents throughout her career. Armelle also sits on the board of directors for several firms and non-profit organizations, and lectures at the Institut Universitaire de Technologie (IUT) d’Annecy.