Social Media and Crisis Communication

The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication.　

Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and newer technology. Social Media and Crisis Communication, Second Edition provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on the ethics section, a short communication overview piece, and case studies for each area of application, it is practical for use in a variety of learning settings.　

A must-read for scholars, advanced students, and practitioners who wish to stay on the leading edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response.　

Yan Jin (Ph.D., University of Missouri) is a professor of public relations and the Georgia Athletic Association Professor at Grady College of Journalism and Mass Communication, University of Georgia. She has authored more than 90 peer-reviewed journal articles and over 20 book chapters. She is the lead-editor of Advancing Crisis Communication Effectiveness: Integrating Public Relations Scholarship with Practice (2021) and co-editor of the first edition of Social Media and Crisis Communication (2017). Dr. Jin received the 2019 Kitty O. Locker Outstanding Researcher Award from the Association for Business Communication and is an elected member of the Arthur W. Page Society.

Lucinda Austin (Ph.D., University of Maryland) is an associate professor and PhD program director in the Hussman School of Journalism and Media, University of North Carolina at Chapel Hill. She is co-editor of Social Media and Crisis Communication (first edition) and has published in Communication Research, Journal of Applied Communication Research, Journal of Public Relations Research, Public Relations Review, etc. She received the Association for Education in Journalism and Mass Communication’s (AEJMC’s) Promising Professors Award, AEJMC Public Relations Division (PRD’s) SuPRstar Award, the Page Center’s Legacy Educator and Scholar Awards, and NCA’s PRIDE Award. She is AEJMC PRD head (2021-2022).