Managing Sustainability

Managing Sustainability is a comprehensive guide to governing, leading, and managing a successful sustainability-focused business.

Being a socially and environmentally responsible business is a worthy goal for many people; however, turning the goal into reality is a daunting process. This book takes a clear and practical approach to the ＂nuts-and-bolt＂ of achieving this goal, and covers steps to be taken by directors and executives to create and implement appropriate strategies, policies, and management systems. It recognizes that corporate social responsibility (＂CSR＂) is like any other important management initiative and requires proactive leadership from the top of the organization. Key topics include:

- Understanding how CSR is changing the traditional fiduciary duties of directors and officers

- Developing and implementing internal governance instruments to provide a foundation for decision-making around CSR

- Integrating CSR into the duties and responsibilities of the chief executive officer and other members of the C-suite team, as well as into their compensation arrangements

- Conducting continuous audits and assessments of the sustainability governance and management framework using certification and rating systems to evaluate and improve CSR performance and effectiveness

Current and aspiring leaders wishing to build a sustainability-centered business will appreciate the straightforward and actionable guidance offered by this book.

Alan S. Gutterman has authored or edited over 80 books on sustainable entrepreneurship, leadership, and international business law. He has been a partner and senior counsel with internationally recognized law firms, held senior management positions with several technology-based businesses, and served as adjunct faculty at such institutions as Berkeley Law, Hastings College of Law, and the University of San Francisco. Alan recently launched the Sustainable Entrepreneurship Project (www.seproject.org), to teach and support individuals and companies seeking to create and build sustainable businesses based on purpose, innovation, shared value, and respect for people and planet. He holds an A.B., M.B.A., and J.D. from the University of California at Berkeley, a D.B.A. from Golden Gate University, and a Ph. D. from the University of Cambridge.