The Role of Language in Eastern and Western Health Communication

Jack Pun’s book offers up the latest research in a variety of health communication settings to highlight the cultural differences between the East and the West.

Jack Pun is Assistant Professor in the Department of English at the City University of Hong Kong. As a bilingual speaker of Chinese and English, he is motivated to investigate the effectiveness of health communication, including how it influences patient satisfaction, from a cross-cultural and cross-disciplinary perspective. He is especially interested in how effective communication enhances our understanding of the challenges and expectations in healthcare in international hospital settings. Jack is also a founding member of the Institute for Communication in Healthcare (ICH) at the Australian National University, Canberra, Australia.