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Sustainable Fashion Management

的圖書
Sustainable Fashion Management Sustainable Fashion Management

作者:Henninger 
出版社:Routledge
出版日期:2022-07-29
語言:英文   規格:精裝 / 256頁 / 普通級/ 初版
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圖書名稱:Sustainable Fashion Management

內容簡介

This book provides a holistic and accessible approach to sustainable fashion management. It offers an interdisciplinary and practical outlook, combining theory with practical application from a management perspective and underpinned by the Sustainable Development Goals throughout.

The book helps students to gain a better understanding of what sustainable fashion is and how it is implemented across the fashion industry, through business model innovations, innovative designs, new technology and digital approaches, and material innovations. Global case studies are employed throughout each chapter, including fashion companies and events of all sizes, alongside other pedagogical features to aid learning, including key learning points, chapter objectives, and textboxes explaining key terminology.

This is an essential textbook for those investigating sustainable fashion, whether from a design or management perspective, providing the knowledge and tools for a future career. It is designed to serve Fashion Business and Management, Fashion Marketing, Fashion Buying and Merchandising and Fashion Technology courses, at all levels, and will also be valuable reading for those already working within the fashion industry and studying for professional qualifications. Online resources include chapter-by-chapter PowerPoint slides and a test bank.

 

作者簡介

Claudia Henninger is Lecturer in Fashion Marketing Management at the University of Manchester, UK.
Kirsi is Professor in Design at Aalto University, Finland.
Marta Blazquez Cano is Lecturer in Fashion Marketing at the University of Manchester, UK.
Celina Jones is Lecturer in Fashion Technology at the University of Manchester, UK.

 

詳細資料

  • ISBN:9780367564544
  • 規格:精裝 / 256頁 / 普通級 / 初版
  • 出版地:英國
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