Chinese Outbound Tourist Behaviour: An International Perspective

Assuming an international perspective, Chinese Tourist Outbound Behaviour presents an insightful exploration of the evolution of China’s tourism market, explores Chinese tourists’ behaviour, and considers how the country’s tourism landscape will expand in the future.

Jun Wen is a lecturer in Tourism and Service Marketing at the School of Business and Law, Edith Cowan University (ECU), Australia. Jun is an award-winning early career researcher. He was named among the Top 40 of Australia’s early achievers (Rising Stars) in 2020 and 2021.

Metin Kozak holds Ph.D. degree from Sheffield Hallam University, UK. He is elected as the Fellow of the International Academy for the Study of Tourism, and Tourist Research Centre. His research interests entail marketing and consumer behavior. His current affiliation is with Kadir Has University, Turkey and he is the co-editor of the journal Anatolia.