購物比價找書網找車網
FindBook  
 有 1 項符合

Media Today: Mass Communication in a Converging World

的圖書
Media Today: Mass Communication in a Converging World Media Today: Mass Communication in a Converging World

作者:Turow 
出版社:Routledge
出版日期:2022-09-13
語言:英文   規格:精裝 / 472頁 / 普通級/ 初版
圖書選購
型式價格供應商所屬目錄
 
$ 9075
博客來 博客來
英語學習工具書
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Media Today: Mass Communication in a Converging World

內容簡介

This eighth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.

The book’s media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From news media to video games and social networking to mobile platforms, it provides students with the tools they need to understand and critique the media they encounter and consume. The first part examines the media world as a whole, while the second delves deep into key media industries, such as the movie, television, and video game industries. This new edition includes critical expanded coverage of social media, new forms of both audio and audiovisual media and international case studies, as well as updated figures, tables, and pedagogy, including key terms and further activities.

Media Today is an excellent introduction to the world of media in the digital age, perfect for students seeking a solid grounding in media studies. Extensive pedagogical materials also make this a highly teachable book, well suited to the classroom.

The accompanying website has also been updated with new student and instructor resources, including chapter recaps, recommended readings, and instructor’s manual.

 

作者簡介

Joseph Turow is Robert Lewis Shayon Professor of Media Systems and Industries at the University of Pennsylvania’s Annenberg School for Communication. He has authored eleven books, edited five, and written more than 150 articles on mass media industries. Turow is an elected Fellow of the International Communication Association and was presented with a Distinguished Scholar Award by the National Communication Association. A 2005 New York Times Magazine article referred to Turow as probably the reigning academic expert on media fragmentation. In 2010, the New York Times called him the ranking wise man on some thorny new-media and marketing topics. In 2012, the TRUSTe internet privacy-management organization designated him a privacy pioneer for his research and writing on marketing and digital-privacy.

 

詳細資料

  • ISBN:9780367680329
  • 規格:精裝 / 472頁 / 普通級 / 初版
  • 出版地:英國
贊助商廣告
 
金石堂 - 今日66折
刺殺蔣介石:美國與蔣政權鬥爭史
作者:王丰
出版社:時報文化出版企業股份有限公司
出版日期:2015-10-21
66折: $ 297 
金石堂 - 今日66折
詭祕客Crimystery2024
66折: $ 264 
 
金石堂 - 暢銷排行榜
說謊是因為喜歡你-全
作者:アヒル森下
出版社:長鴻出版社股份有限公司
出版日期:2025-05-23
$ 126 
博客來 - 暢銷排行榜
窮查理的普通常識(紀念典藏版):巴菲特50年智慧合夥人查理.蒙格的人生哲學
作者:查理.蒙格 (Charles T. Munger)
出版社:商業周刊
出版日期:2024-04-30
$ 395 
金石堂 - 暢銷排行榜
明天請和我談戀愛!(08)
作者:山本小鐵子
出版社:尖端漫畫
出版日期:2025-05-23
$ 119 
 
Taaze 讀冊生活 - 新書排行榜
WIND BREAKER—防風少年—角色公式設定集(秘)筆記
作者:にいさとる
出版社:尖端出版
出版日期:2025-05-29
$ 196 
博客來 - 新書排行榜
志乃與戀 (2)
$ 237 
Taaze 讀冊生活 - 新書排行榜
震顫之夏
作者:王小洋
出版社:白象文化事業有限公司
出版日期:2025-05-24
$ 245 
 

©2025 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策