International Sport Business Management: Issues and New Ideas

James J. Zhang is Professor of Sport Management and Director of the International Center for Sport Management (ICSM) at the University of Georgia, USA.

Brenda G. Pitts is Professor Emerita of Sport Business Management; and is a Speaker, Author, Scholar, and Consultant on Sport Business Marketing.

Lauren M. Johnson is a Ph.D. student in the sport management and policy program at the University of Georgia, USA.