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Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations

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Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations

出版社:Routledge
出版日期:2024-05-27
語言:英文   規格:平裝 / 286頁 / 普通級/ 初版
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圖書名稱:Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations

內容簡介

This edited volume analyses leadership in the public relations (PR) industry with a specific focus on women and their leadership styles. It looks at how women lead, the inf luence of the socialisation process on leadership styles, the difference between feminine and masculine leadership styles, and the impact of leadership style on career opportunities for women. The book features case studies exploring leadership in PR around the world in an attempt to answer a central research question: is there a masculine habitus in the PR industry despite the rise of women in PR? The authors of each chapter conducted original research on women working in PR within their own country and provide original insights into the position of women in a feminised industry, as well as proposing new and original theoretical frameworks for future research.

Written for scholars, researchers and students of PR and communication, this book will also be of interest to those studying gender studies, leadership and organisational analysis, and sociology.

 

作者簡介

Martina Topic is a Reader at Leeds Beckett University, UK. She was project lead for the British Academy funded project on Women in UK’s Advertising Industry, HEFCE-funded project on Women in British Journalism, HEFCE-funded projects on Women in PR and research-based teaching and student satisfaction. She currently leads the EUPRERA research network on women in public relations (previously a project lead, 2018-2021) and she is a research lead for the #WECAN project (Women Empowered through Coaching and Networking), funded by the European Social Fund and Department of Work and Pensions. She is an editor of the section Culture, Media and Film of Cogent Arts and Humanities Open Access journal (Taylor and Francis), editor-in-chief of Corporate Communications: An International Journal, editor-in-chief of Northern Lights: Film & Media Yearbook and editor-in-chief of the book series ’Women, Economics and the Labour Relations’. Martina is the author of Corporate Social Responsibility and Environmental Affairs in the British Press: An Ecofeminist Critique of Neoliberalism (Routledge, 2021).

 

詳細資料

  • ISBN:9780367752415
  • 規格:平裝 / 286頁 / 普通級 / 初版
  • 出版地:美國
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