Managing Innovation and Cultural Management in the Digital Era: The Case of the National Palace Museum

This book examines the National Palace Museum’s efforts to combine its expertise in museum service with a digitalized platform. It analyses the research results of surveys conducted and aims to inform readers of digital establishment and service innovations as well as the necessities of technological and managerial implementation.

Rua-Huan Tsaih is Professor at the Department of Management Information Systems, National Chengchi University, Taiwan.

Tzu-Shian Han is Professor at the Department of Business Administration, National Chengchi University, Taiwan.