David Collins is the founder and Managing Director of Gain Insight Ltd, a consulting organization offering bespoke services on HRM, organizational change/ transformation and the application of narratives to organizational problems. An academic with more than thirty years experience, David holds advanced degrees from the universities of Glasgow, Strathclyde and Essex. This is his sixth book. Previous works published by Taylor and Francis, Routledge include ’Organizational Change: Sociological Perspectives’ (1998); ’Management Fads and Buzzwords: Critical-Practical Perspectives’ (2000); ’Narrating the Management Guru: In Search of Tom Peters’ (2007); ’Stories for Management Success: The Power of Talk in Organizations’ (2018) and ’Management Gurus: A Research Overview’ (2020).