The Ten Faces of Innovation

Reveals the strategies a major design firm uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate allows individuals to raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility; nothing is more potent in stifling innovation. Drawing on nearly 20 years of experience, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers.--From publisher description.Explains how to incorporate the strategies used by IDEO, a famed design firm, to foster ingenuity and creativity within one's own corporate culture, explaining how to counter the debilitating influence of the devil's advocate.