The Anatomy of Buzz Revisited: Real-Life Lessons in Word-of-Mouth Marketing

How do people decide which car to buy, which book to read, or which movie to see?

Buzz.

But what exactly do you do to get buzz going? Among this book's many insights:

* Most buzz is positive. There are concrete ways to get more of it

* New opportunities in the era of MySpace, YouTube, and blogs

*The latest research on buzz, based on one-hundred new interviews with leaders in the field, practitioners and consumers

One of the first smart, single-topic business books to cross over to a general audience, The Anatomy of Buzz paved the way for other books about word-of-mouth marketing. Authoritative, surprising, and comprehensive, THE ANATOMY OF BUZZ REVISITEDis essential for anyone who is interested in getting their message heard.