Managerial Economics：Theory,Applications,and Cases (第八版)

　　Thoroughly updated to reflect the post-crisis, global, and digital economy.

　　Modernized for the 21st century, the Eighth Edition emphasizes strategic thinking by managers and includes over 50 new case studies on events from 2010 to 2012 that prepare students for today’s changing economy.

　　1. A wealth of updated case studies introduce students to today’s economy. New or updated case studies include the Roles of the Chief Innovation Officer; Water Shortage Problems in China; Apple, iPads, and Monopoly; and Netflix and Bundling/Unbundling.

　　2. Revisions to the coverage of consumer theory, producer theory, market structure, and pricing, as well as chapters on game theory, auctions, risk analysis, principle–agent issues, and adverse selection are relevant to today’s business climate.

作者簡介

W. Bruce Allen

　　現職：University of Pennsylvania

Keith Weigelt

　　現職：University of Pennsylvania

Neil Doherty

　　現職：University of Pennsylvania

Edwin Mansfield

　　現職：University of Pennsylvania

PART I: THE NEED FOR A GUIDE
Ch 1 Introduction

PART II: THE NATURE OF MARKETS
Ch 2 Demand Theory
Ch 3 Consumer Behavior and Rational Choice
Ch 4 Estimating Demand Functions

PART III: PRODUCTION AND COST
Ch 5 Production Theory
Ch 6 The Analysis Of Costs

PART IV: MARKET STRUCTURE AND SIMPLE PRICING STRATEGIES
Ch 7 Perfect Competition
Ch 8 Monopoly and Monopolistic Competition

PART V: SOPHISTICATED MARKET PRICING
Ch 9 Managerial Use of Price Discrimination
Ch 10 Bundling and Intrafirm Pricing

PART VI: THE STRATEGIC WORLD OF MANAGERS
Ch 11 Oligopoly
Ch 12 Game Theory
Ch 13 Auctions

PART VII: RISK, UNCERTAINTY, AND INCENTIVES
Ch 14 Risk Analysis
Ch 15 Principal–Agent Issues and Managerial Compensation
Ch 16 Adverse Selection

PART VIII: GOVERNMENT ACTION AND MANAGERIAL BEHAVIOR
Ch 17 Government and Business
Ch 18 Optimization Techniques