Machine, Platform, Crowd: Harnessing Our Digital Future

　　暨《第二次機器時代》繪出人工智慧影響人類生活的藍圖，兩位作者帶來更進階的分析，帶你於商戰中領先，駕馭數位革命。

　　人類正處於一個奇特的年代：一台機器比任何人都還會下圍棋，Apple與Google的崛起摧毀了像Nokia這樣老牌的業界翹楚，群眾的想法比企業研究室的還要多點創新。

　　全書分為心智與機器人、產品與平台、核心與大眾三個章節，循序漸進拉開宏觀思維的帷幕。

　　第一章從克服波拉尼悖論，能夠自學與累積經驗以取得致勝策略的Alpha Go開始，作者沿著機器的設計與人性的鑽研，先講述A.I.技術如何成熟的過程。接著進入充滿機器人的世界，當機器人取代了許多工作，並開始有了創造力，人類該如何自處，以及人類的必要性所在。

　　第二章進入產品與電商的討論，並研究如何打造一個平台。如果自己沒有平台，要如何因應並有效規劃產品策略，最終在平台間的競爭中存活並獲勝。

　　第三章探討群眾問題。當群眾的力量與創造力不時多過企業之際，如何應對與整合。並特別聚焦比特幣與區塊鏈技術，佐以案例研究，踏進實際領域謀劃。

　　來自MIT的兩位教授透過完整的分析與整理，為讀者揭示這數位力量的轉型。在我們重新思考心智與機器、產品與平台、核心與人群的整合之時，相互平衡的雙贏模式，將對於我們如何營運公司與生活有巨大的影響。

　　像是克里斯汀生在《創新的兩難》一書中經典的規劃議程，布林優夫森及麥克費帶來一個對於新世界深具洞察力的分析與使之繁榮的工具。對於新創公司與悠久的企業，或任何對於科技發展與未來局勢有興趣的人，本書是重要的及時之作。(文/博客來編譯)

　　From the authors of the best-selling The Second Machine Age, a leader’s guide to success in a rapidly changing economy.

　　We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.

　　MIT’s Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.

　　In the tradition of agenda-setting classics like Clay Christensen’s The Innovator’s Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential reading.

作者簡介

　　Andrew McAfee is a principal research scientist at the MIT Center for Digital Business and the author of Enterprise 2.0. He is a cofounder of MIT's Initiative on the Digital Economy, along with Erik Brynjolfsson. He and Brynjolfsson are the only people named to both the Thinkers 50 list of the world's top management thinkers and the Politico 50 group of people transforming American politics.

　　Erik Brynjolfsson is the director of the MIT Center for Digital Business and one of the most cited scholars in information systems and economics. He is a cofounder of MIT's Initiative on the Digital Economy, along with Andrew McAfee. He and McAfee are the only people named to both the Thinkers 50 list of the world's top management thinkers and the Politico 50 group of people transforming American politics.