Consumption, Identity and Style: Marketing, Meanings, and the Packaging of Pleasure

First Published in 1990. This is a book about the meaning of our lives as consumers. It is about leisure, lifestyle, and markets in today’s consumer culture. In 1986 one measure of people’s use of time in Britain identified television watching as the major activity for both men and women outside paid employment and sleeping.

Alan Tomlinson works in the Chelsea School, Brighton Polytechnic, where he coordinates the Research Division and also acts as the Director of the Leisure Research Unit.