Managing Sport Business：An Introduction

Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organizations. This authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level.

The book is divided into three sections. The first examines the global context for contemporary sports management. The second explores the key functional areas of management, from organization and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business.

With useful features included throughout, such as chapter summaries and definitions of key terms, and with each chapter supported with real-world data and examples, this book is essential reading for all students of sport management and sport business.

Linda Trenberth is Senior Lecturer in Management and Head of the Management Department in the School of Business at Birkbeck, University of London. She has edited several texts in this area. Her main research expertise is in the area of HRM and Performance and workplace stress and coping.

David Hassan is Senior Lecturer in Sport Studies at the University of Ulster. His research expertise concerns the relationship between sport and national identity, the politics of sport and sport governance. He is the Academic Editor of Sport in Society, an international, peer-reviewed journal published by Taylor and Francis Ltd. He is also a Series Editor of Foundations of Sport Management (with Dr Allan Edwards) published by Routledge.

Preface


Section one - The Sport Management Context




* The Sport Business Industry

Linda Trenberth



* Sport in the Global Marketplace

Chris Gratton and Themis Kokolakakis



* The Social and Cultural Management of Sport: Contemporary Arguments Concerning the Case for Specificity

David Hassan



* Sport, Policy and the Structure of UK Sport

Richard Tacon and Andrew Hanson



* Corporate Governance and the Regulation of Sport

Geoff Walters and Sean Hamil



* Managing Sport in the Non Profit Sector

Chris Auld and Graham Cuskelly


Section Two - The Application of Business Management to Sport



* Organizational Theory and Sport Management

Milena Parent, Danny O’Brien and Trevor Slack



* Strategy and Planning in the Context of Sport

Milena Parent, Danny O’Brien and Trevor Slack



* Human Resource Management and the Business of Sport

Chris Wolsey and Helen Whitrod-Brown



* The Management and Measurement of Organizational Performance

Leigh Robinson



* Budgeting and Budgetary Control in Sport

Simon Shibli and Rob Wilson



* Sport Marketing Management and Communication

Ron Garland and Christopher Hautbois


Section Three - Facets of Sport Business



* Delivering sport in the global context

Lucie Thibault



* Managing Sport Volunteers

Graham Cuskelly and Chris Auld



* Sport and Sponsorship

Laura Cousens and Cheri Bradish



* Sport and the Law: Considerations for Sport Managers

Steve Greenfield and Guy Osborn



* Managing High Performance Sport

Bill Gerard



* Sport, the Media and Strategic Communications Management

Raymond Boyle and Richard Haynes



* Information Communications Technology and their Use in Sport Business

Cameron O’Beirne



* Planning and Managing the Stadium Experience

Paul Kitchin



* Promoting Accessibility for Disabled Fans to European Stadiums and Arenas: An Holistic Journey Sequence Approach

Juan Luis Paramio, Carlos Campos Lopez, Babatunde Buramio



* Sport Event Management

Sean O’Connor



* Managing Social Responsibility and Ethics in Sport

Geoff Walters



* Researching Sport Management

Allan Edwards, James Skinner and Wayne Usher



* Trends, Challenges and the Future for Managing the Business of Sport

David Hassan