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Interpretation in Social Life, Social Science, and Marketing

的圖書
Interpretation in Social Life, Social Science, and Marketing Interpretation in Social Life, Social Science, and Marketing

作者:O’Shaughnessy 
出版社:Routledge
出版日期:2009-04-01
語言:英文   規格:精裝 / 228頁 / 普通級
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圖書名稱:Interpretation in Social Life, Social Science, and Marketing

內容簡介

'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new book, John O'Shaughnessy familiarises the reader with the nature of interpretation and its importance in social life, decision making in social science enquiries and consumer marketing, thus offering a multidisciplinary approach to problems of bias and uncertainty.

Thus, this book is novel in its outlook and comprehensive in its approach. Whereas past studies in interpretation have focused on hermeneutical methods, O'Shaughnessy goes further considering the role of interpretation in social interactions, in undertaking scientific work, in the use of statistics, in causal analysis, in consumer evaluations of products and artifacts and in interpreting problematic situations together with the corresponding biases arising from emotional happiness and the concepts employed.

 

作者簡介

John O’Shaughnessy is Professor Emeritus at the Graduate School of Business, Columbia University and formerly Senior Associate at the Judge Institute, Cambridge University and is the author or co-author of fourteen books on business topics, including Persuastion in Advertising and The Undermining of Beliefs in the Autonomy and Rationality of Consumers, also published by Routledge.

 

詳細資料

  • ISBN:9780415777582
  • 規格:精裝 / 228頁 / 普通級
  • 出版地:美國
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