Promoting Nonprofit Organizations: A Reputation Management Approach

The author draws on extensive and varied experience developing communication strategies in both for-profit companies and non-profit organizations, and she has taught public relations and public speaking in the journalism department at the U. of North Carolina, Charlotte. In this book she introduces the non-profit world and then discusses strategic communications planning, sustainable citizenship, crisis communication, cause-related marketing, social connectivity, and creating non-profit engagement. This is a practical guide offering thoughtful support to those in the position of maximizing the power and potential of a non-profit organization. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)