Taking on the System: Rules for Change in a Digital Era

In this "primer for activists in the digital age"* the founder of DailyKos.com establishes the new rules of today's political battleground to empower everyday people to take action and effect positive change.

The walls between the people and the power are being torn down thanks to our ever-evolving, social media loving, tech-savvy culture. By understanding the new dynamics and rules of power in the digital era, you too can change the world.

Founder of one of the nation's most influential political blogs, Markos Moulitsas Z niga has drawn up his revolutionary strategies such as:

- Reinvent the street protest
- Feed the backlash
- Demolish your opponents with ridicule
- Identify heroes and villains

Written for both the general public and the grassroots activist, Taking on the System is a timely reminder of the potential power and influence of everyday people.

"The most coherent guide to political organizing--on or off the Internet--penned in a generation."--Al Giordano

Markos Moulitsas Zúniga is the founder of the Daily Kos political blog, which has more than one million readers a day. He was third in Forbes magazine’s ＂Web Celeb 25＂ rankings; was one of People En Español’s ＂100 Most Influential Hispanics＂; and made PC World’s list of the ＂Most Important People on the Web.＂ He is a regular columnist for Newsweek and a weekly columnist for The Hill. He is also the coauthor of Crashing the Gate: Netroots, Grassroots, and the Rise of People-Powered Politics and has appeared frequently in the media. He lives with his wife and children in Berkeley, California.