Franchising for Dummies

A new and revised edition of the friendly guide to franchising

Buying a franchise is one of the most popular ways to start a business today and interest is only growing. Franchising For Dummies, Second Edition covers all the ins and outs of franchising, including tips on financing and managing the business. Written by the late Dave Thomas, the widely known founder of Wendy’s, and franchising consultant Michael Seid, this is a comprehensive and reliable resource for anyone interested in purchasing a franchise. This edition includes updated data and information on opportunities for women and veterans, sources of capital, loans and leasing programs, human resources, and franchising trends. This Second Edition also includes a CD that delivers all the forms, sample business plans, and training and legal information you’ll need to get started.

The late Dave Thomas was the founder and CEO of Wendy’s International, the global fast-food chain with more than 6,000 franchises. Michael Seid (West Hartford, CT) is a founder and Managing Director of MSA, a consulting firm specializing in franchising.