Advertising for Dummies

Advertising For Dummies 2e will include updated information on electronic, print, radio/TV advertising, and online and email advertising promotions, as well as outdoor formats such as billboards, including the best attention-getting techniques for each medium. It will provide new information on word-of-mouth, viral, and guerrilla advertising, along with grass-roots campaigns, including why they’ll work and when they won’t. There will be new information on how to strategize an advertising plan and budget for it, including shortcuts that will save on costs and when readers should not cut corners.